In the last decade, the world of wearable technology has undergone a remarkable transformation, with smartwatches emerging as the quintessential accessory for both tech enthusiasts and fitness addicts. From their humble beginnings as mere extensions of the smartphone, smartwatches have evolved into sophisticated gadgets, offering a blend of connectivity, health monitoring, and sports analytics.

Today, they are not just about checking messages or tracking steps; they are personal assistants, health advisors, and sports coaches wrapped around your wrist. The importance of choosing the right smartwatch cannot be overstated, especially when it comes to catering to specific needs and sports.

Whether you’re a runner seeking detailed analytics, a swimmer in need of a water-resistant companion, or someone who needs to monitor health vitals meticulously, there’s a smartwatch tailored for your lifestyle. The right choice can elevate your training efficiency, enhance your daily productivity, and even support your long-term health goals.

In this exploration of the best smartwatches of 2024, we delve into the offerings of six leading brands: Apple, Fitbit, Garmin, Polar, Suunto, and Coros. Each of these brands has carved out a niche in the smartwatch market, offering unique features and specialised functionalities. As we compare these brands, we’ll focus on their key features and identify which endurance sports they are most suited to, helping you make an informed decision in your quest for the perfect smartwatch.

the all-rounder

The Apple Smartwatch of 2024 continues to lead with its signature aesthetic appeal and ergonomic design. Known for its sleek contours and premium materials, it offers a perfect blend of style and functionality. The display, a critical aspect of any smartwatch, stands out with its vivid colours and sharp resolution, making it easy to read even under direct sunlight. Apple’s commitment to a user-friendly interface is evident in the fluidity of the watchOS, which provides an intuitive and seamless experience, whether you’re scrolling through notifications or tracking your fitness goals.

Health and Fitness Tracking Capabilities

Apple’s prowess in health and fitness tracking has only grown stronger in 2024. The smartwatch comes equipped with advanced sensors that monitor heart rate, blood oxygen levels, and even stress, providing comprehensive health insights. For fitness enthusiasts, it offers a wide range of workout modes, from indoor runs to high-intensity interval training (HIIT), each meticulously tracked to provide detailed analytics post-workout. The watch’s ability to accurately track and analyse user data makes it a valuable tool for anyone looking to improve their health and fitness levels.

Integration with iOS and Unique Features

Integration with iOS remains one of the Apple Smartwatch’s strongest suits. This seamless integration ensures that users have a unified experience across all their Apple devices. Notifications, calls, and messages are effortlessly synced, making the watch an extension of the iPhone. The inclusion of the App Store on the watch itself is a game-changer, allowing users to download a myriad of apps directly onto their wrist. Furthermore, Siri’s presence on the Apple Smartwatch enhances its functionality, enabling users to set reminders, send messages, or get directions through voice commands. This level of integration and the availability of unique features like Siri make the Apple Smartwatch not just a gadget, but a personal assistant that’s always at your service.

For the runner who wants to check work notifications mid-run

In summary, the Apple Smartwatch of 2024 solidifies its position as an all-rounder in the smartwatch market. Its impeccable design, advanced health and fitness tracking capabilities, and deep integration with the iOS ecosystem make it a top choice for a wide range of users, from tech-savvy individuals to health-conscious fitness enthusiasts.


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The Health-Focused Choice

In 2024, Fitbit continues to lead as the go-to smartwatch for health monitoring. It stands out with its advanced health tracking features, which include comprehensive heart rate monitoring, sleep analysis, and stress tracking. The heart rate monitor is not just about tracking beats per minute; it provides insights into heart health, cardiovascular fitness, and calorie burn. Sleep monitoring has been refined to offer a deeper understanding of sleep patterns, helping users improve their sleep quality. Additionally, the stress tracking feature, which measures various physiological responses, is a standout, offering users actionable insights to manage their stress levels effectively.

Battery Life and It’s Impact on User Experience

One of the most significant advantages of the Fitbit smartwatch is its extended battery life. In a world where charging frequency can be a major inconvenience, Fitbit offers a long-lasting battery, reducing the need for frequent charges. This extended battery life ensures that users can track their health and fitness round the clock without worrying about their watch dying in the middle of the day. It’s particularly beneficial for those who use sleep tracking features, as it can comfortably last through multiple nights.

Ideal for the Health-Conscious Human

Fitbit’s design and features make it particularly well-suited for walking, casual running, and users who are primarily focused on health rather than competitive sports. Its accurate step tracking motivates walkers, while the running mode provides essential metrics like pace, distance, and time, useful for casual runners. The comprehensive health tracking features make it ideal for those who are more focused on maintaining overall health and wellness. While it may not have the advanced sports analytics of some other brands, its strength lies in its ability to provide a holistic view of one’s health, making it a perfect companion for everyday fitness and wellness monitoring.


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The Athlete’s Companion

In 2024, Garmin solidifies its reputation as the athlete’s ultimate companion, particularly due to its advanced GPS capabilities. The brand is renowned for its precise and reliable GPS tracking, making it an indispensable tool for outdoor athletes. Whether it’s mapping out a trail run, tracking a bike route, or recording a hike, Garmin’s GPS accuracy ensures that every detail of the journey is captured. Additionally, their army of smartwatches offer a plethora of sports-specific tracking features. From swimming to skiing, Garmin provides tailored metrics for a wide range of sports, allowing athletes to monitor their performance with precision and detail.

Durability and Battery Life in Extreme Conditions

Garmin watches are designed to withstand extreme conditions, making them ideal for endurance athletes and outdoor adventurers. The robust build can endure harsh weather, high impacts, and is often water-resistant, ensuring reliability in challenging environments. Moreover, the battery life on Garmin watches is exceptional. In endurance sports, where activities can span several hours or even days, having a watch that can last without needing a charge is crucial. Garmin delivers on this front, offering long battery life even with continuous GPS and health tracking usage.

Training Analysis and Performance Metrics

For athletes focused on performance and improvement, Garmin provides comprehensive training analysis and performance metrics. The watch not only tracks physical activity but also analyses performance data to offer insights into training efficiency, recovery needs, and progress over time. Features like VO2 max estimates, training load focus, and recovery time recommendations are invaluable for athletes looking to optimize their training and enhance their performance.

Ideal for the jack of all trades

Garmin’s combination of advanced GPS, durability, and detailed performance analytics makes it particularly well-suited for triathletes, long-distance runners, and cyclists. Triathletes will benefit from the multi-sport tracking capabilities and quick transitions between sports modes. Long-distance runners can rely on the accurate distance tracking and detailed running dynamics, while cyclists will appreciate the cycling-specific metrics and compatibility with various cycling accessories. Garmin’s ability to provide detailed data and withstand the rigors of long, intense workouts makes it a top choice for serious endurance athletes dedicated to their sport.


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Image credit: Polar

Precision and Training Expertise

Polar has long been celebrated for its precision in heart rate monitoring, and in 2024, it continues to excel in this arena. The brand’s heart rate sensors are renowned for their accuracy, providing athletes with detailed insights into their cardiovascular performance. This precise heart rate data is crucial for effectively managing training intensity and understanding how the body responds to various workouts. Alongside this, Polar offers sophisticated training load analysis. This feature evaluates the strain of each workout and how it impacts the body, helping athletes to balance their training to avoid overtraining and undertraining. By analysing both cardiovascular and muscular load, Polar provides a comprehensive view of an athlete’s training status.

Recovery and Sleep Tracking

Recovery is as important as the training itself, and Polar places a significant emphasis on this aspect. The smartwatch includes advanced recovery tracking features that assess how well your body recovers from training sessions. This is complemented by its sleep tracking capabilities, which not only monitor the quantity but also the quality of sleep. Understanding sleep patterns is vital for optimal recovery, and Polar provides detailed insights into sleep stages and offers feedback on how to improve sleep quality. This holistic approach to tracking both activity and rest ensures that athletes can maintain a healthy balance and perform at their best.

Customisable Training Plans and Coaching Features

Polar stands out for its customisable training plans and coaching features, making it a virtual coach on your wrist. The smartwatch allows users to set specific training goals, and based on these goals, it generates personalised training plans. These plans are adaptive, adjusting based on the athlete’s progress and feedback. Additionally, the coaching features provide guidance on workout intensity, duration, and frequency, ensuring that athletes train effectively and efficiently. For those who are serious about their training and improvement, these features make Polar an invaluable tool, offering tailored guidance and support every step of the way.

a serious watch, for serious athletes

In summary, Polar’s focus on precision in heart rate monitoring, comprehensive training load analysis, and its emphasis on recovery and sleep tracking, combined with customisable training plans and coaching features, make it an exceptional choice for athletes who are serious about their training and performance. Whether you are preparing for a marathon, a cycling race, or looking to enhance your overall athletic performance, Polar provides the tools and insights necessary to achieve your goals.


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Image credit: Suunto

A Fresh Force in the Smartwatch Arena

As a relatively new player in the smartwatch market, Suunto has quickly made a name for itself, challenging the status quo with its innovative features and fresh perspectives. Emerging in a field dominated by established brands, Suunto has managed to carve out its niche by focusing on a unique blend of technology, user experience, and customisation that appeals to a diverse user base.

Innovative Features and User-Centric Design

Suunto’s approach to smartwatch design centers around a deep understanding of user needs and lifestyle trends. Their devices stand out with features that are not only technologically advanced but also highly relevant to modern, dynamic lifestyles. For instance, Suunto smartwatches come equipped with cutting-edge sensors that provide more than just basic health and fitness tracking; they offer nuanced insights into wellness and lifestyle habits.

Customisation and Personalisation

Understanding the importance of individuality in the tech space, Suunto places a strong emphasis on customisation. Users can personalise not just the watch faces but also the functionality, tailoring the interface to suit their specific needs and preferences. This level of personalisation extends to the type of data displayed, the layout of the interface, and even the integration with other apps and devices, making each Suunto watch a unique reflection of its user.

Focus on Sustainable Technology

In line with contemporary concerns, Suunto has also positioned itself as a brand that values sustainability. Their watches are not only built to last but are also made with eco-friendly materials, appealing to environmentally conscious consumers. This commitment to sustainability is evident in their packaging, manufacturing processes, and the company’s broader ethos, setting Suunto apart in a market where such considerations are increasingly important.

A Watch for The Trailblazers

Suunto’s entry into the smartwatch market represents a refreshing shift, offering consumers an alternative that combines innovation, personalisation, and sustainability. By challenging the established norms and continuously adapting to user feedback and global trends, Suunto is quickly becoming a brand to watch in the evolving landscape of wearable technology.


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Image credit: Coros

Exceptional Battery Life for Extended Adventures

One of the most impressive features of Coros smartwatches is their battery life. In a market where frequent charging is often a pain point, Coros offers a solution with its long-lasting battery. This feature is particularly crucial for adventurers and athletes who spend extended periods away from power sources. Whether you’re on a multi-day hike, an endurance race, or a long cycling tour, a Coros watch can keep going as long as you do, ensuring that you’re always connected and your activities are consistently tracked.

Tailored Features for Outdoor and Extreme Sports

Coros doesn’t just impress with its durability and battery life; it also offers a range of features specifically tailored to outdoor and extreme sports. This includes advanced GPS tracking for precise navigation, altimeter and barometer functions for altitude and weather monitoring, and specific sports modes for activities like climbing, skiing, and trail running. These features provide valuable data and insights, enhancing the experience and performance of outdoor adventurers and extreme sports enthusiasts.

The Marine of the Watch World

Coros has successfully positioned itself as a top choice for those who push the limits in the great outdoors. Its combination of a rugged build, exceptional battery life, and tailored features for outdoor and extreme sports makes it more than just a smartwatch; it’s a dependable tool for adventurers who demand reliability and functionality in the most extreme conditions. Whether you’re scaling mountains, exploring remote trails, or cycling the length of England, a Coros watch is a companion that’s built to endure the journey with you.


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As we’ve explored the best smartwatches of 2024, it’s clear that each brand brings its unique strengths to the table, catering to a wide range of preferences and needs. Here’s a recap of the standout features of each brand:

  • Apple: Known for its seamless integration with the iOS ecosystem, the Apple smartwatch excels in user interface, health and fitness tracking, and features like Siri and the App Store. It’s ideal for those who value a blend of functionality, style, and connectivity.
  • Fitbit: Stands out for its focus on health tracking, with features like heart rate monitoring, sleep analysis, and stress tracking. Its extended battery life and social community features make it a favourite for health-conscious users and everyday fitness enthusiasts.
  • Garmin: The top choice for serious athletes, Garmin offers advanced GPS capabilities, durability, and detailed training analysis. It’s particularly suited for triathletes, long-distance runners, and cyclists who need precise performance metrics.
  • Polar: Specialises in detailed heart rate monitoring and training load analysis, offering recovery and sleep tracking, and customisable training plans. It’s the go-to watch for athletes who are serious about their training and performance optimisation.
  • Suunto: As a newer player, Suunto brings innovative features and a focus on customisation and user experience. It’s a great option for those looking for a fresh and versatile smartwatch experience.
  • Coros: Impresses with its rugged build and exceptional battery life, tailored for outdoor adventurers and extreme sports enthusiasts. It’s the ideal companion for those who require durability and reliability in challenging environments.

Final Thoughts on Selecting the Best Smartwatch

Choosing the best smartwatch is a personal decision that should be based on your individual needs and sports preferences. Consider what features are most important to you: Do you need advanced health and fitness tracking, or are you looking for a watch that can withstand extreme conditions? Are you an athlete focused on detailed performance metrics, or do you need a watch that integrates seamlessly with your daily life? Remember, the best smartwatch for you is the one that aligns with your lifestyle, enhances your fitness experience, and meets your technological expectations. Whether you’re a casual jogger, a health enthusiast, or a professional athlete, there’s a smartwatch out there that’s perfectly suited to your needs. By carefully considering the unique offerings of each brand, you can make an informed choice that will support your fitness journey and keep you connected, no matter where that journey takes you.

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